Do not want to spend too much money on promoting your business? Here are nine low-budget marketing ideas that you can try:
1. Send emails or newsletters
The first marketing idea to try is email marketing. But prior to sending out emails or newsletters, you have to have the database first.
What’s more, you also have to ensure that your email looks professional and interesting before you send it to a lot of people. Make sure that people can read it easily by including only necessary information. Make sure there are no typos or incorrect pictures in the email.
2. Give awesome business cards
Another recommended way to promote your business is by giving people your business cards, but of course, your business cards should look awesome. Impress people with your business cards. First impression is extremely important.
Also read: Stand Out With Your Business Cards
3. Run online contests
Online contests can attract a massive number of people. You can try to run only one contest for a start. Think about the concept of the contest carefully. Think about the rewards that people will get, they should be nice and desirable. It will be very great if you give something related to your business to the winner and participants of the contest.
4. Develop a customer referral program
People love this marketing idea: a customer referral program. If you have just started your business, then this one is for you. You just have to think creatively about what appealing rewards to give to people who refer your business to their friends.
Remember that word-of-mouth marketing is very effective. A lot of people will know about your business within the blink of an eye. If executed in the right way, a customer referral program will contribute to the success of your business.
5. Publish great and useful contents
Whatever business you are running, it is best if you have a blog. Your blog should publish high quality articles that are useful or can inspire readers.
Blog is a great idea because through blog you can communicate directly with people, and what is nice about blog is that it is free. You can use wordpress or blogspot to set up a blog.
6. Distribute brochures or flyers
Brochures and flyers are two of the most effective promotion tools. Marketing through the distribution of brochures or flyers is recommended for people with a tight marketing budget. Compared to other promotion tools, brochures and flyers are more affordable, especially if printed in a large quantity.
7. Use social media
Another great marketing idea you can try is using social media. Promote your business on Instagram, Twitter, Facebook, Pinterest and other free social media.
When used effectively, social media can help grow your business in many areas.
8. Give away promotional gifts
Who doesn’t like free stuffs? Make your customers happy by giving away promotional gifts when they purchase your products. If customers are happy and satisfied, they will be loyal to you, and it is no doubt that they will tell people about your business.
9. Ask family and friends to help you
The last thing you can do if you want more people to know about your business is by asking help from family members and friends. You don’t have to be shy. True friends support each other, if they are really your real friends, they would not mind helping promote your business.