If you have a business, it is most likely that you will have to collaborate with other individuals or businesses to support your business. You might have had experience working together with a graphic designer, or maybe you have not but are planning to in the near future.
Those who have might have had trouble or difficulties when working with graphic designers in the past. You got vision, and so did your designer. Your vision and their vision, however, did not seem to line up well, right? The bottom line is a solution is needed here. How to work well with your graphic designer? The answer to the question is that you have to make your graphic designer happy to get the results you want. We tell you how:
- Be as informative as you can
This is very important, you must not leave this one out! Describe to your graphic designer how you want your design to look. If you have references, give them to your designer. A graphic designer has expertise in creating fabulous designs, not in reading minds. So, be as specific as you can. This applies not only to creative direction but also content. Content is simply the text that you want to include in the design.
- Be reasonable
When you do other things, you probably do not have to be that reasonable. But when it comes to working with a graphic designer, you ought to be reasonable. A great design does not come instantly; graphic designers must work long hours. Also, if you would like to ask for revisions, consider how much effort they have to put in and whether it is really necessary to make revisions. Remember, not everything is as easy as it seems.
- Differentiate between personal and professional
Everyone has their own preferences. You like this colour, another person likes that colour. You love this font, another person does not. Your own preferences are personal. You should know the difference between personal and professional. You have to realize that sometimes your personal taste may not look professional and appropriate when we talk about business. You want the designs of your brand, product, ads, logo, etc. to represent your business and what it stands for, right? So, your personal taste cannot always win.
- Listen and trust your designer
What is the point of hiring a graphic designer if you are not going to listen to what they have to say and trust them? They know what they do, just like you know what you do so well. By letting your designer know that you trust them, you are allowing them to explore their creativity to the maximum and give you the best result they can.
- Keep in touch
Keep your designer in the loop about the ongoing project they are responsible for. If you are planning to travel abroad, for example, let them know. It may seem unimportant, but it can actually help both you and your designer. Also, feel free to check in for updates, just do not be annoying or intrusive.
To conclude, working with other people can sometimes be very difficult. Among other things, we have to control our emotions and learn to put up with them. When working with a graphic designer, think of them as a partner instead of someone you are hiring because it is more like a teamwork.