Email signature is important when you send emails to clients. If you want to create a professional email signature that looks perfect, consider the following five tips:
1. Be short and simple
It is an email signature, so don’t say too much. Do not include unnecessary information. Email signature should be short and simple. It is best to keep an email signature in four lines or less.
Also remember that an email signature looks much better if it stretches horizontally rather than vertically. The saying “less is more” is true when it comes to creating an email signature.
Moreover, being short and simple means simple font. It is not recommended to use special font for your email signature. “Keep it short and simple” is a very important principle that you should remember when you want to create a professional email signature.
2. Be colourful but not too colourful
Bright colours attract attention. You can choose your favourite colour. Or if you have two favourite colours, you can combine them (but the two colours should complement each other; the colours may clash only if they are part of your brand). But, don’t use too many colours, two should be enough. If you use too many colours, your email signature will look tacky and childish.
Also read: How to Design A Logo that Will Not Suck
3. Or black and white for the classy look
However, colourful email signature is sometimes not appropriate for certain brands and industries. To play safe, you can pick black and white colours. They look great, and classy too.
4. Image should be included
If possible, you should include image in your email signature for the sense of familiarity. The image should be a professional one, not a selfie you take during a vacation, for example. What does a professional image look like? An image of you dressing professionally with a neutral image background. The size should not be large as it’s going to take long to load. What’s more, your photo should be a headshot, not a full body photo.
5. Don’t forget about social media
If your company has social media accounts, then it is an excellent idea to include those accounts in your email signature. Don’t include every account though. Include only accounts that are professional.
Another article: Stand Out with Your Business Cards
